Shopping Cart for the Fashion Industry

Moreand more consumers are buying their apparel and related accessories online. In fact, the 11th annual Shop.org study conducted by Forrester Research cites that apparel retailers earned over $26.6 billion in revenues from Web-based sales last year.

Apparel Easy Shop is a robust, full-featured online shopping cart solution designed specifically for retailers in the apparel industry. This comprehensive software package provides all the capabilities that retailers of apparel, footwear, accessories, and other sewn products need to efficiently and cost-effectively set up and manage a Web-based store.

With Apparel Easy Shop, companies can successfully promote their products to a broader audience of potential shoppers, and provide buyers with a convenient shopping experience that makes it easy for them to find and purchase the items they need.

Key Apparel Easy Shop features include:

Simple and intuitive catalog administration
Products and categories can be easily added, modified, or changed – without the need for complex, cumbersome HTML coding. Color swatches, size charts, styles, and other options can be quickly uploaded and incorporated into product descriptions. Apparel Easy Shop also allows for the use of images, flash files, videos, and other multi media content.

Dynamic order processing
Order processing is fully automated from end-to-end, including price adjustments for discounts or promotional codes, fixed or variable shipping charges (compatible with USPS, UPS, FedEx, and DHL), currency conversions, and tax calculations.

Comprehensive customer information management
Administrators can search for, view, or edit customer data, monitor new and existing orders, or import or export bulk customer and prospect lists.

Support for global sales
Selling online gives apparel retailers the opportunity to reach more customers, in more countries, than ever before. That’s why Apparel Easy Shop can ship internationally, with full support for multiple languages, pricing, and currencies.

Marketing and promotions
With Apparel Easy Shop, retailers can leverage a variety of features to boost sales and revenues, including:

Tell a friend, which allows shoppers to email information about specific products to other potential buyers.
"May we suggest" features, to improve up-sell and cross-sell by recommending related products to shoppers.
Integration with Google, Shopzilla, Yahoo Shopping, PriceGrabber.com, Flickr, Blogger, and other product marketing data feeds.
Virtual gift cards that can be sent to any recipient via email.
Support for affiliate marketing programs, with in-depth referral and sales tracking.
The ability to send email special offers and promotions to new and existing customers.
Search engine optimization and pay-per-click advertising, to increase traffic and attract a higher volume of potential buyers.

Flexible payment options
Apparel Easy Shop is compatible with today’s most popular payment methods, including Google Checkout, PayPal, and all major credit cards (Visa, MasterCard, American Express, Discover).

Reporting and analysis
With Apparel Easy Shop, retailers can track and analyze orders, customers, site traffic, and other critical metrics in real-time. These timely and accurate statistics help them gain vital insight into customer needs, as well as shopping patterns and trends, so they can develop and implement more successful online sales strategies.

Advanced security
Apparel Easy Shop keeps confidential customer and payment information fully protected from breach or theft, with SSL encryption, Hack Resistant seal, and other powerful security features. Additionally, automatic and redundant back-ups in both an on-site and off-site location prevent data loss in the event of a hardware failure or power outage.

Seamless integration with AIMS
And best of all, Apparel Easy Shop can be seamlessly integrated with the AIMS® automated order processing and production system. Full style information, including inventory, can be instantly synchronized between the two solutions – with just a single click. Additionally, Web orders can be rapidly exported from Apparel Easy Shop, then imported into AIMS, for enhanced tracking and customer management.